Job ID: NYCIMLIV1218
Marketing Strategist, Healthcare
New York, NY
- Leads the development of market-specific brand messaging that aligns with market strategy creating a compelling advantage for CannonDesign and differentiates us from our peers.
- In partnership with Communications, participate in or lead non-pursuit related projects, including market-related conferences, events and award submissions.
- Lead the quality of brand messages and materials for the health market, and work collaboratively to ensure unified brand messaging is delivered consistently across the practice.
- Partner with Director(s) of Health Practice on market-specific strategy and competitive differentiation to direct and support business plan priorities. Develop custom market intelligence to inform successful target client and opportunity capture.
- Leverage knowledge of the market and typology portfolio to strategically direct our positioning for opportunities.
- Work with Marketing, Health Market Leaders, and Client Leaders to ensure best outcomes for top strategic pursuits, including content development.
- Develop, organize, catalog, and consistently update market-specific content.
- Work with project teams, local marketing staff and Knowledge Management team to ensure project benchmarks are collected and available for marketing and project use.